Nassau, Bahamas February 11, 2010: Exactly three years after the buyout agreement which made British American 100% Bahamian-owned, the company has announced a re-brand to a new name, BAF Financial & Insurance (Bahamas) Limited “BAF”. BAF is owned by BAB Holdings a wholly owned subsidiary of BAF Global Group Ltd headquartered in Nassau, Bahamas.
BAF is the acronym for Bahamas Assurance Financial, however the company will simply be known as BAF.
“We are very excited about the new name and brand because it allows us to continue to build our business in the Bahamas and expand into new territories with a unique identity of our own that meets and matches our mission, our core values and global standards,” said President & CEO of BAF, I. Chester Cooper. “We are also very proud of our three years as a wholly Bahamian-owned company. That of course was the first step in our long-term expansion strategy. The unveiling of the BAF brand is another exciting step in the unfolding.”
The name change will not impact the company’s staff or clients. All rights and entitlements will continue. The company will continue to offer its full range of insurance and investment services including Life & health Insurance, Mortgages, Financial & Retirement Planning, Annuities, Mutual Funds, Personal and & Corporate Pension Plans.
“Our business has grown tremendously over the past three years and we are extremely grateful to our clients and the general public for their overwhelming support” said Cooper.
To support the new name global direction, BAF will also unveil its new website, www.mybafsolutions.com and its latest advertising campaign celebrating its new name while expounding its virtues as the “same great company since 1920.” As the oldest insurance company in the Bahamas, BAF has served generations of Bahamians. “It is because of our rich heritage that we have blended elements of the old name with the new look and feel.” said Mr. Cooper. “We cherish our legacy as the oldest name in insurance in the Bahamas and as we celebrate the company’s 90th anniversary later this year, we will be sure to send the message that although we have made many improvements, our core values remain the same.”
With the recent opening of an independent BAF office in Cayman, the BAF brand has moved beyond the Bahamas and according to Mr. Cooper, will continue to look at other territories for expansion as we innovate and grow.
BAF Financial operates three offices in Nassau including its head office at Independence Drive; full service branches in Freeport, Exuma, Abaco with representative agents in all of the family Islands. We provide Financial Solutions for Life!